design project 01

Website Redesign for NPO

This redesign has significantly enhanced the organization's visibility and strengthened its partnerships. Since the completion of the project, Warrior Wagons INC. has partnered with the Children’s Hospital of Wisconsin (Milwaukee Campus) and the Sanford Children’s Hospital Sioux Falls and more volunteers have joined the non-profit. The organization continues to grow and spread its good cause.

Checkout the website:

http://www.warriorwagonsinc.com/

About

Warrior Wagons is a non-profit organization who aim to spread awareness about pediatric cancer and help young patients and their families at the hospitals by providing with personalized wagons.

This initiative started out as a gesture of gratitude by the Becker family on behalf of their son.

The organization liaises with the hospitals to acquire patient information and facilitate the provision of wagons, aiming to bring comfort and assistance to those affected by pediatric cancer.

Today, the organization collaborates with coordinators and volunteers from six hospitals spanning across four states—Minnesota, Wisconsin, Illinois & South Dakota.

My Role

Helped conduct research surveys

Analyzed the collected data to identify product gaps

Redesigned IA for seamless navigation

Revamped website visually in alignment with existing design system

Led ideation strategy meetings and curated design collaterals for Social Media Marketing

Shortcomings of the Website

How did the Redesign help?

Clunky Navigation

Repeated Content on multiple pages

Difficulty in reaching target audience

Redesigned the Information Architecture

Eliminated the redundant content

Curated posts for Social media platforms for engagement

Changed the Style guide for a visual revamp

Added the "Our Partners" page dedicated to partnered hospitals and added contact information

Added a section called "Our Story" to promote NGO's vision and mission

Added testimonials of current volunteers

Old School website design

Lengthy process to get in touch with partnered hospitals

Website lacked to show the NGO's Story and journey

Lack of trust due to the website's inconsistencies

Objectives & Solutions

1. Website Redesign with major focus on Information Architecture

Organize Content Logically to aid navigation

Improve User Flow

Streamline Interactions to reduce confusion

Ensure Efficient Information Retrieval

Before:

After:

2. Marketing

a. Offline Marketing via Newsletters

Visually revamped the quarterly newsletters to reinforce the brand's essence.

Demonstrate loyalty and provide in-depth information.

Spark a sense of exclusivity and trust among recipients.

Yield higher engagement and conversion rates.

b. Social media Marketing

Social media accounts like Facebook, Instagram and Youtube were leveraged for the following:

Increase awareness and reach

Boost engagement for Volunteer Recruitment

Impactful Visual Storytelling

Donations and Fundraising

Connect directly with audience to build community & long-term relationships

Delivered a short introductory video of Warrior Wagons to help understand the vision and mission of the Non-profit to foster partnerships and collaborations.

3. Enhanced the visual look and feel of the website

a. Style Guide Changes

Before

After

Used to be jumpy and too bold

Shows strength and courage

Used to be somber

Shows positivity and hope

Used to be high contrast

Gives a balanced look

b. Mid Fidelity wireframes

Since the website was already live and the team had a solid understanding of user functionalities and requirements, the design process began with mid- fidelity wireframes.