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Responsive Travel App 

Next Home

Next Home

About 

NextHome is a responsive application that is designed for individuals who have recently relocated. Getting settled in an entirely new place is hard. To make this process a little easier, NextHome allows its users to connect with people around them, explore top rated restaurants, and learn the local lingo. The application also suggests tourist attractions. It empathizes with the users by using the budget filter, without burning a hole in their pockets.

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My Role

  • Led a team of designers in conceptualizing a responsive travel app for unfamiliar destinations

  • Conducted desk research and storyboarding for user-centric design

  • Developed functional prototypes for mobile and desktop users

  • Analyzed target demographics and identified SEO keywords

  • Provided suggestions for monetization strategies

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My Takeaways

  • Young adults move frequently and often aspire to discover budget-friendly destinations 

  • Assimilating into unfamiliar environments without assistance can be challenging

  • Language acts as a hindrance for non-native speakers adjusting to new surroundings

  • Immigrants often seek familiar cuisine and connections from their hometowns while researching new locations

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Desk Research 

According to UN Migration 2022 report, the current global estimate is 281 million international migrants in the world, which equates to 3.6 % of the global population. 

Identifying Target Demographic

According to Bookings Metro 2022 report, the highest migration rates occur among young adults ages 20 to 34 and children under age 10 (the latter group largely reflecting children of the former).

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Young adults move most frequently and for a variety of reasons like:

  • warmer climate

  • political environments

  • being closer to family

  • finding more affordable housing

  • higher studies

  • career demands and

  • lifestyle experiences.

This user group is well versered with latest advancements in technology and fluent with its usage.

Therefore, developing a responsive application is an optimal choice as it can help provide a fluent user experience for both mobile and desktop users.

Identified Pain Points from Interviews

  • Cannot find all the information in one place

  • Difficulty to find local Information

  • Lack personalization and filtering options

  • Accessibility issues in multimedia devices

 

  • Adaption issues due to cultural shift and language barriers

User Personas & Empathy Map

Lucy Hayland, 23

Moved from Mexico to London, UK

“I want to survive and explore on a budget while also connecting with people from my homeland”

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Meera Bhatia, 26

Moved from India to Chicago, US

"I love a good party and try new experiences. I want to explore the local culture make new friends."

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Storyboard (Big picture)

Relocates to a new city for the first time ever

Feels homesick and confused 

Randomly find NextHome app browsing through AppStore

Impressed with the app's description decides to give it a try

Sets her budget using the budget filter

Learns the "local Lingo", using app's language assistance

Makes new friends using the "Meet & Greet" feature

Visits Tourist places using "Travel" feature

Finds hidden food gems in the city by exploring "Food & Drinks" feature

Feels grateful to have NextHome app 

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User Frustrations

User Frustrations

Implemented Features

Implemented Features

  • Cannot find all the information in one place

  • The web app is a central information hub

  • Issues in exploring budget friendly options

  • Budget filter lets the user set the budget

  • Difficulty in networking and meeting new people

  • "Meet & Greet" feature helps connect with both groups and individuals

  • Language acts as a barrier for non-native speakers

  • Challenges navigating in a new place

  • Researching and finding local restaurants can be time consuming

  • "Local Lingo" feature helps users to learn the local language and slangs

  • "Explore" feature helps to navigate and explore tourist destinations

  • "Food & Drinks" feature suggests various restaurants based on cuisine with ratings 

Site Map

Mobile Application :

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Desktop Website :

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Process Thinking & Solution

1. Responsive Design 

  • Responsive Layouts

Design layouts that adapt seamlessly to various screen sizes and orientations. Ensure that the app's functionality remains consistent across devices.

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  • Mobile-First Approach

Prioritizes mobile design due to the likelihood of users accessing information on-the-go during their relocation journey.

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2. Comprehensive Information Hub

Facilitates access to a variety of information that is essential for settling into a new location in one place.

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3. Accessibility Enhancement

  • Alternate Text for images 

Alt text provides a textual description of images, aiding users with visual impairments who rely on screen readers. 

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  • Voice Command support

Enable hands-free interaction, allowing users to navigate and control devices using their voice, fostering accessibility for those who may face challenges with traditional input methods.

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4. Localization

  • Geo-Targeting

Location-based services to provide users with relevant information about their new city, including nearby attractions, events, and local services.

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  • Language Learning

Language learning resources based on user preferences and language proficiency levels.

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5. Personalization

Allows the user to set their desired budget range and and choose from a list of suggestions that helps them explore, without burning a hole in their pocket.

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6. Community Building 

Connectivity Features

Incorporated features like contact sharing among groups, and events to facilitate social interactions among users.

Wireframes

Paper & Low-Fidelity Wireframes

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High- Fidelity Wireframes

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Promoting & Monetizing NextHome

Suggested marketing strategies

  • Social Media Campaigns platforms like Instagram, Facebook, Twitter, and LinkedIn to showcase the app's features. 

  • Collect and feature User Testimonials

  • Partnerships with Relocation Services

  • Collaborations with Local Businesses & Advertising

  • Search Engine Optimization (SEO) identified keywords like, "travel", "local", "language", "popular", "friends", "move", etc. 

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Future Roadmap

  • Implement personalized recommendations based on user preferences, location, and past interactions within the application.

  • Regularly update the application with new information, local insights, and user-generated content to keep the platform fresh and engaging.

 

  • Monitor user feedback and bug reports to address any issues promptly and provide a smooth user experience.

Tools

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